Business Analysed

Observations from a Business Analyst

Educating the Authorities

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There has been a lot of talk recently regarding ways for Local Authorities to embrace ‘social media’, ‘web2.0’ and other key words such as ‘engage’ and how they can deliver better services by using technology. Although some people are passionate about embracing new ways of working there are still plenty out there that are not yet ‘with the programme’.

I was recently brought into a discussion about web forums and how they might be used in a local authority to try to engage the staff to feedback ideas to improve the council. What I learned from these discussions was not so much that there was negativity towards working differently, but it was more the fact that some people did not even know that an alternative solution existed, let alone what to do with it.

In my experience those at the coal face are usually quite good at creating the business case for a new tool or a process if they understand what it is all about. The biggest challenge is getting that message understood by those that can and will make a difference by using the tools. I talked recently about the role of the Business Analyst and how it was important that they were a translator between ICT and the business area. It is this skill that is essential when trying to promote new technology, translating the tools into words that the end users will understand. There is a key question that needs to be answered ‘What’s in it for me?’ if that cannot be answered then the changes will stay on the shelf.

Tip 1 – When trying to get business buy-in ensure that you can relate the tool to the individual that you’re talk to.

Secondly, and this is always the biggest problem to overcome, is culture. Moving towards a 21st Century way of working means changing the culture of an organisation to understand what is happening ‘out there’ in the world.

We are living in a very exciting time. The world of social media, micro-blogging and user engagement is expanding at a rapid rate. This means that our next generation of workers will be web aware and will be expecting to deliver their tasks using the tools that they use on a daily basis. Think if you were changing jobs and you got offered 2 positions, exactly the same money, benefits etc.. however one company expected you to work with a typewriter and post letters while the other gave you a laptop with email. Who would you work for..?

Currently organisations, and local authorities in particular, are in a battle of culture. Councils are never going to be seen as leading edge adopters of technology (some would say that they could be compared to scavengers coming along after the battle has been fought and and grabbing what they can) and as such councils are never going to attract the risk takers that can deliver the wins expected by the private sector. The downside of this is that they have become risk averse and failing to keep up with the expectations of the public. The culture needs to change, and to do that education is required.

In discussions I often break an organisation into 3 key elements:

  • People
  • Processes
  • Technology

Each element is just as important as the others and no one element can save an organisation, they have to work together and constantly evolve. It is often the case that organisations throw money at technology expecting it to deliver but without the people understanding why they are using the technology or how they will use the technology it is a waste of money.

Changing the culture means changing the people – this could be both figuratively or literally. Are you willing and capable to change the culture..?

Tip 2 – Be expected to change people to change the culture.

I mentioned above that to advance we have to understand what we are delivering but also be willing to change the culture to ensure that it evolves with us rather than against us. The big question for us now is – where do we start?

A number of sites have been publishing top tips recently  about where to find information a couple are below…

Another exciting recent development has been the advertising of the post of a Director of Digital Engagement for the Cabinet Office. This post will be there help change the culture and educate local authorities to how it is possible to embrace the future and build the business case.

Till next time.

Paul

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Written by Paul Jennings

February 18, 2009 at 11:00 am

One Response

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