Business Analysed

Observations from a Business Analyst

Solace – Day 2

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We are now two thirds of the way through SOLACE 2009 and I thought that I would let you know of my observations  since my last post.

As far as I could tell day 2 was all about leadership and the power of communication (led by Drs Peter & Susan Glaser). This comes as a useful reminder to any Chief Executive, no matter how many years ‘under the belt’ they have got to the name. As organisations Local Authorities have to treat people well to ensure that they will give their best. The definition of corporate leadership has been defined and redefined over many year and I doubt that 1 of the Chief Executives attending have never heard this message before in someway or other.

Although local authorities have been challenged before and each have managed these challenges it’s still useful to review the approach to ensure that it is still gaining the objectives as it was intended. My question is how many people heard the message, realised that it applies to them, and decide what are they going to do about it?

The main surprise for me has been the attendance – or lack of it. ~350 delegates were registered, however when passing the registration desk at least 40% of the pre-paid badges had not been collected. It was also clear in the exhibition area when speaking to other exhibitors that not many Chief Executives were making the rounds and as 1 Chief said ‘he could not be bothered with the hard sell’.

I also feel for Oracle who invited myself, along with all the delegates, to a free evening reception prior to the conference dinner. I would estimate that 60 people showed up for an event which Oracle would have expected at least twice that amount and catered accordingly.

I wonder if these major companies will think twice about signing up to sponsor next year. BT was a major conference sponsor but did not take a stand in the exhibition hall. I wonder if we’re seeing the start of the end of ‘conferences’ in their traditional sense.

If delegates have more pressing engagements that force them to give up their conference seat then maybe the conference is not working. I would imagine that at least it will be scaled down next year.

I am going into day 3 of the conference glad to know that I am going home in a few hours. I feel that the people we did speak to benefited, however we did not get the message across as widely as we had hoped.

Make sure you follow the ‘action’ on Twitter using #solace09.

Till next time,

Paul.

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Written by Paul Jennings

October 22, 2009 at 9:18 am

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