Management of Transformation or Transform Management
In a previous post I mentioned the big stick of transformation and how it was important for transformation managers to realise when to get the stick out. In this follow up post I would like to discuss the role of management in transformation.
So the drivers are there – thou shalt save money, thou shalt be more efficient, thou shalt do more with less, thou shalt increase productivity – what now..? How do you deliver? How do you transform to meet the drivers? Where do you start?
The first question that any organisation needs to answer is who has the responsibility for transforming the organisation to meet the drivers? There are possible answers to this the first is everyone. Everyone has the responsibility to deliver changes to meet the current drivers, everyone needs to be aware of what is happening. The problem with this answer is that everyone is many people with many ideas and understandings of the problems facing the organisation, therefore everyone is not a true answer.
The real answer is the big cheese, the grand formage, the man himself, the boss, guvnor or him in charge (this could well be a her). The person at the top is the person who is responsible for the successfully delivery of transformation within an organisation. It could well be that this is delegated to a senior director or other post, but they should still be involved.
Without that top level buy-in the project is doomed to failure as managers will duck, dive and avoid commitment, challenge authority and fail to deliver. A transformational leader can inspire business areas to greatness but without corporate commitment there is a danger that the project will go off the rails before it delivers success.
I have mentioned before the importance of a big stick, it is the role of management to define the look and feel of the big stick and also deliver it if necessary. A transformational leader with a big stick without the authority to wield it is a dog with no teeth, it’s bark is worse than it’s bite. Business areas will see through a toothless stick in no time and once that happens motivation for change drops and the challenge of delivery increases.
Business areas are willing to change, to an extent, they will meet the transformational leader part way and without the stick the process will stall. To deliver a successful transformation it is essential that management support the transformational leader and realise that they are the stick and use it to ensure that the project proceeds to plan.
In summary…
- Management have to be 100% committed
- Management have to define the Big Stick
- Management have to be willing to use the big stick
- Management support the transformational leader
- Business areas need to know that the big stick is real
Till next time.
Paul
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June 16, 2013 at 1:28 am